Close-up portrait of a woman with blue eyes and slicked-back brown hair, wearing black gloves and a black top with gold lettering, posing with her hands near her face. She has white pearl earrings and bracelets.

A woman in a red dress posing on a red background.

Close-up of a woman with light skin and hazel eyes lying down with her head resting on her hand against a white background.

A woman with curly hair wearing red sunglasses, gold hoop earrings, a gold chain necklace, a white shirt, and red shorts, lounging in a pool on a float.

A woman with wet, wavy black hair outdoors, with a clear blue sky and rocky background.

A young woman with long red hair, wearing a red sweater, plaid skirt, and red knee-high socks, is lying on the floor, leaning on a light blue sofa. She looks to the side with a serious expression and has a brown purse on the carpet next to her.

Close-up of two women with makeup, touching faces and looking at the camera, against a white background.

A woman with colorful braided hair and multicolored hair accessories, wearing white sunglasses and a shiny silver jacket with patches, standing in a store aisle.

A woman with wavy dark hair and tanned skin posing on the beach at sunset, wearing a rust-colored bikini top and matching bottom, with dark clouds in the sky and ocean waves in the background.

A woman with wet hair holding a pair of maroon sneakers over her shoulder in front of a white background.

A woman with dark hair and brown eyes is holding her hands on her scalp, wearing jewelry and a navy blazer, looking directly at the camera.

A woman in a blue bikini standing on a beach with water and a green hillside in the background, with her eyes closed and a relaxed expression.

A young woman with curly brown hair poses on the floor against a neutral background, holding a maroon bag and wearing loose blue jeans.

A woman with red hair and green eyes wearing a beige trench coat outdoors

Close-up of woman in bikini with floral pattern, holding her hand near her side, on the beach with sand and ocean in the background.

Beauty, fashion & brand photography for modern, visually-led brands.

I create elevated, story-driven imagery that helps brands connect, convert, and stand out, from campaigns to social-first content.

LET'S WORK TOGETHER

Thoughtful visuals with commercial impact.

A woman, Wilhelmina Martens, with dark hair pulled back, wearing a black sleeveless top and gold hoop earrings, resting her face on her left hand against a plain white background.

I’m Wilhelmina, a Brisbane-based photographer specialising in beauty, fashion, and brand storytelling. With a background in content and social strategy, I work with brands to create imagery that feels elevated, intentional, and made for how audiences actually engage online.

My approach blends editorial sensibility with commercial clarity, delivering visuals that are both aesthetically strong and strategically useful.

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Trusted By

“So grateful to have received such beautiful images that truly capture our brand! From clear communication, expert coordination and a quick turnaround to a fun and effortless shoot day, the entire experience exceeded our expectations. Purchasing additional images really speaks to the quality of your work!”
- Kiara, InClinic Cosmetics
“Wilhelmina was incredible. From the minute she arrived she brought the vibes in the best and most professional way. She has elevated our website and as a result we’ve gotten so many more sales. Her photography is out of this world. Not to mention she returned the selects back within a week. Obsessed!”
- Georgia, Sepoe
“She was so great to work with, made the girls feel comfortable and nailed the brief. Really took the time to understand what we wanted instead of just shooting what she wanted. Will definitely work with her again and have already recommended her to several industry colleagues.”
- Lucinda, Bayly PR
“I’ve now done two of my portfolio test shoots with her and she is incredible. She always makes me feel so comfortable and confident in front of the camera, which makes such a difference during a shoot. She has such a great vision and captures something truly beautiful every time. I’m always so happy with the results and will definitely continue updating my portfolio with her. Highly recommend!”
- Brittany
“Wilhelmina is an amazing photographer. We’ve shot twice now and every time she has pulled together a great concept and the final images looked fantastic. She made me feel happy and confident which made the whole shoot feel fun and relaxed.”
- Ashlee
“Love how her photos look! Could also see the vibe of how kind her personality seemed which made me feel more confident to shoot with her. Would love to shoot with her again! Her vibe & how she hyped me made the shoot so enjoyable. I appreciated it!”
- Isabela
“It was great to work together! Respects everyone’s job on shoot. One criticism maybe having to choose from so many great shots!”
- Zach
“I have loved working with Wilhelmina for the past few years now. Her work is beautiful and she never fails to exceed my expectations. She is beyond efficient and somehow always manages to deliver the final images faster than anyone else I’ve worked with, whilst never falling short on quality. She is always my go-to whenever I need a photographer! “
- Tara
“I would absolutely recommend Wilhelmina to anyone who is wanting a true connection whilst shooting! She will make sure your vision comes to life without a doubt!”
- Keirra
“I was drawn to her style of photography and the way she edits her photos is exactly the look I was after for my photos. I hope to work with Wilhelmina again in the future! I was so beyond happy with my whole experience with her and the photos turned out better than I could have imagined! I would recommend her to anyone and everyone.”
- Maia
“Wilhelmina was incredible to work with! She went above and beyond to make me feel confident and comfortable in front of the camera, with such a fun, contagious energy from the get-go. She is AMAZING and so talented - could not recommend Wil more if I tried!”
- Jax